Professional Experience

Building organizations that perform today while preparing for tomorrow.

Every organization presents unique challenges, but sustainable growth is built on the same foundations: strategic alignment, disciplined execution, strong leadership, thoughtful investment, and an unwavering focus on the customer.

Across more than 25 years, I've partnered with executive teams to build stronger organizations through enterprise strategy, commercial growth, customer experience, technology modernization, and transformational leadership.

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GRAND CASINOS

Head of Marketing Strategy

Leads enterprise marketing strategy across Grand Casino Mille Lacs and Grand Casino Hinckley, aligning commercial growth, customer experience, analytics, technology, entertainment, partnerships, and capital investment to accelerate enterprise performance.

  • Directed enterprise commercial strategy across two flagship destination resort properties.

  • Established enterprise governance for marketing investment, analytics, partnerships, and strategic planning to improve executive decision-making and organizational alignment.

  • Modernized enterprise analytics, AI enablement, database marketing, and technology investments supporting long-term commercial growth.

  • Unified marketing, operations, finance, and player development through enterprise operating frameworks aligned to measurable business outcomes.

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RESORTS WORLD

Vice President, Advertising

Directed enterprise advertising strategy across one of North America's largest gaming portfolios, aligning media investment, creative operations, agency partnerships, and cross-property marketing to strengthen commercial performance and enterprise brand consistency.

  • Directed enterprise advertising strategy across a multi-property gaming portfolio.

  • Oversaw $40M+ in annual media investment through enterprise governance and portfolio optimization.

  • Modernized creative operations, agency management, and media delivery through a unified enterprise operating model.

  • Aligned advertising strategy with executive leadership, commercial priorities, and enterprise growth initiatives.

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GUN LAKE CASINO RESORT

Director, Marketing

Led enterprise marketing strategy during a period of transformational growth, aligning brand strategy, database marketing, customer experience, entertainment, and commercial initiatives to strengthen market position and support long-term expansion.

  • Directed integrated marketing strategy across brand, database, digital, advertising, and guest experience.

  • Led marketing initiatives supporting property expansion, increased visitation, and customer loyalty.

  • Strengthened organizational alignment through performance measurement, and analytics.

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PREVIOUS EXECUTIVE LEADERSHIP

Building enterprise capability through progressive leadership.

Leadership roles across Soaring Eagle, FireKeepers, Hollywood Casino Greektown, and JACK Entertainment expanded responsibility from commercial execution to enterprise integration—building brands, transforming organizations, and developing scalable leadership practices.

Enterprise Contributions

  • Built high-performing marketing organizations.

  • Led brand launches and commercial growth initiatives.

  • Directed enterprise marketing and communications.

  • Supported organizational transformation and property expansion.

  • Strengthened customer acquisition, loyalty, analytics, and operational performance.